Student Pulse, the mobile ticketing app and loyalty scheme for students first developed by the London Symphony Orchestra with Kodime Ltd, has been launched in Birmingham by a consortium of Birmingham music organisations. The app, previously only available to London students, is designed to be the go-to place for discounted student tickets to classical concerts in the city.
Birmingham Contemporary Music Group, City of Birmingham Symphony Orchestra, Ex Cathedra and Performances Birmingham Ltd have worked together on Student Pulse Birmingham, a joint initiative aimed at engaging Birmingham’s student community with the world-class classical music performed in venues including Symphony Hall, Town Hall and CBSO Centre.
Student Pulse was first launched in London in 2011 by the London Symphony Orchestra, and now includes as its partners the London Symphony, London Philharmonic, BBC Symphony, BBC Concert, Philharmonia, English Chamber and Royal Philharmonic orchestras, Britten Sinfonia, Academy of Ancient Music, BBC Singers, St John’s Smith Square, and the Southbank and Barbican centres. The Birmingham consortium worked with the same agency, Kodime Ltd, to create a Birmingham version of the ticketing app. Student Pulse London is in its fifth year and has over 8000 users, selling nearly 12,000 tickets each academic year.
Like the London version, the Student Pulse Birmingham mobile app is simple to use – students can select and purchase discounted tickets in just a few clicks, for as little as £5. There is also a loyalty points scheme within the app that means students accrue points for every ticket they purchase. ‘Pulse’ points can be redeemed for rewards such as vouchers for Pizza Express, Amazon and Spotify.
Birmingham is the UK’s second largest student city, with over 65,000 higher education students across five universities. The app launched at Freshers’ fairs at the University of Birmingham, Birmingham City University and Birmingham Conservatoire – signing up hundreds of students in the first week.
Student Pulse Birmingham is funded by Arts Council England.
The development of Student Pulse London was initially supported by the Digital Research & Development Fund for Arts and Culture, a partnership between the Arts Council England, Arts & Humanities Research Council (AHRC) and NESTA.