With a long and varied career across the corporate sector, the arts and TV, Lara is a sought after digital producer and marketer who has previously worked with companies such as Town Hall, Symphony Hall, Immediate Media, and Birmingham Royal Ballet, as well as part of Digital BAFTA and Emmy award-winning TV production teams.  

Lara is a passionate advocate for using a data-driven strategy to explore and enhance the digital artistic experience, and her work has previously explored digital curation, augmented reality, film production, live-stream, and blending new technologies into campaigns/live experience. She is currently the Head of Marketing for sector support organisation, One Dance UK.